The Human Giant Guys...

just made MTV play the video for Aphex Twin's Come to Daddy, in it's entirety, during primetime. It's also playing on the jumbotron in Times Square. That's the new best thing ever. Seriously.



They've also promoted a million good bands and comedians. How the fuck did this happen? What's MTV thinking? Is this because Myspace puts some decent bands on the frontpage of their shit, so MTV wants to show that they can level the playing field too? Do people that actually watch MTV, watch Human Giant? Are they trying to pull in an "indy" demographic? I'm so confused. I'm pretty sure it all revolves around the internet and strengthening the bond between that and MTV. Or, maybe, some exec is going through a midlife crises and realizes that the network he runs used to do some really creative, inspired things and that might actually be a GOOD thing to feed to impressionable young minds, every once and awhile. Regardless, even if the show gets cancelled (I'm not so sure the polls are real in terms of accuracy, btw) these guys are gonna be heroes for how much exposure they've brought to all this stuff. 24 hours straight on MTV right now.